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Telling the Story
The Convergence of Print, Broadcast and Online MediaFifth Edition| ©2013 The Missouri Group; Brian S. Brooks; Daryl R. Moen; George Kennedy; Don Ranly
The way journalists work and how the public gets its news have changed dramatically. The media landscape has evolved and converged, and to succeed, journalism students must learn the fundamentals of journalism — how to research, write, and tell a great story — and use these skills in an increasin...
The way journalists work and how the public gets its news have changed dramatically. The media landscape has evolved and converged, and to succeed, journalism students must learn the fundamentals of journalism — how to research, write, and tell a great story — and use these skills in an increasingly digital world. The Missouri Group continues to offer the best coverage of the basics while keeping pace with the trends in the field. In Telling the Story, 5th edition, The Missouri Group goes even further with concise, how-to coverage of the new journalistic skills that take advantage of new technologies — from blogging to researching online, to using social media and conducting online interviews.
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Paperback + Workbook to Accompany Telling the Story
$102.75
ISBN:9781457648007
This package includes Paperback and Paperback.
$102.75

The new journalism fundamentals
The way journalists work and how the public gets its news have changed dramatically. The media landscape has evolved and converged, and to succeed, journalism students must learn the fundamentals of journalism — how to research, write, and tell a great story — and use these skills in an increasingly digital world. The Missouri Group continues to offer the best coverage of the basics while keeping pace with the trends in the field. In Telling the Story, 5th edition, The Missouri Group goes even further with concise, how-to coverage of the new journalistic skills that take advantage of new technologies — from blogging to researching online, to using social media and conducting online interviews.
Features
Offers concise yet comprehensive instruction of all aspects of reporting and writing the news — the basics of interviewing, research, story writing, beat reporting, public relations writing, writing for different media and much more. A focus on storytelling. From life stories to world news reports, local meetings to national press conferences, good journalism means good writing. Using real-life examples and a consistent focus on writing essentials, The Missouri Group demonstrates how to create rich and well-crafted stories.
The most and best coverage of media convergence and online journalism ensures that students learn how to simultaneously prepare stories for multiple forms of media and effectively use new technologies. Text includes coverage of the rising role of social media in discovering information and driving website traffic; opportunities for online interviewing through programs like Skype; changing media consumption patterns thanks to smartphones and tablets; and media fragmentation and the future of converging media. Provides insight into the profession. Practical advice; current, real-life examples; and "On the Job" boxes, spotlighting today's print, radio and television, online, and public relations professionals, give students a true picture of twenty-first century journalism and prepare them for successful careers. Coverage of legal and ethical issues. Two chapters give in-depth analysis and advice on key issues dealing with conflicts of interest, invasion of privacy, and avoiding deceit and plagiarism.
The most and best coverage of media convergence and online journalism ensures that students learn how to simultaneously prepare stories for multiple forms of media and effectively use new technologies. Text includes coverage of the rising role of social media in discovering information and driving website traffic; opportunities for online interviewing through programs like Skype; changing media consumption patterns thanks to smartphones and tablets; and media fragmentation and the future of converging media. Provides insight into the profession. Practical advice; current, real-life examples; and "On the Job" boxes, spotlighting today's print, radio and television, online, and public relations professionals, give students a true picture of twenty-first century journalism and prepare them for successful careers. Coverage of legal and ethical issues. Two chapters give in-depth analysis and advice on key issues dealing with conflicts of interest, invasion of privacy, and avoiding deceit and plagiarism.
New to This Edition
The fifth edition offers a practical overview of the challenges and opportunities contemporary journalists face. The first unit of the book offers a thoughtful examination and helpful tips for addressing hot issues from citizen journalism and convergence, to the public’s changing media consumption patterns, the ever-increasing role of social media, and new financial models for Web-based journalism.
A renewed focus on writing for digital media prepares journalism students to compete in an increasingly technological environment. A heavily revised and updated Chapter 8 addresses the realities of online writing and readers’ expectations and offers practical tips for success — from the best use of hyperlinks in the story to writing with search engines in mind. In addition, digital media writing is highlighted throughout the text, with help on using social media to tease stories and drive home public relations messages, write compelling blogs and tweets, and much more.
More practical and thorough coverage of online research than ever before prepares students for this essential journalistic skill. Today’s journalists must be adept at using a variety of online sources to find information, and Telling the Story addresses this need with deeper coverage of online sources, the possibilities for discovering information via social media; and evaluating online sources (particularly regarding the source’s credibility). Throughout the chapter, the authors provide helpful tips and practical advice on conducting research.
The best models — of journalistic writing and professional practice — offer students the support and encouragement they need to succeed.
- 8 new visually annotated model stories (for a total of 14) offer helpful marginal callouts to exemplify good writing skills. These new models identify different types of story structures and also help students write across media platforms, including writing news releases and writing for a Web site.
- 10 new On the Job boxes portray today’s newsroom realities by highlighting working journalists. For example, new to this edition are tips and insights from Jenifer Langosch (in Chapter 8), who wites features and breaking-news stories, blogs and tweets, and captures news on a digital camera and camcorder for MLB.com.
New, integrated VideoCentral clips help students see contemporary journalism in action. This new marginal feature connects ideas and situations in the text with online video interviews of leading media professionals talking about journalism trends. Topics for discussion and reflection include bloggers and legal rights, citizen journalism, real vs. fake news, and more. In addition, accompanying reflection questions give students the opportunity to analyze, critique, and respond to issues raised in the videos. These assignable videos make excellent journal assignments or class discussion tools.
"Telling the Story is a through treatment of the most important aspects of doing journalism in the Twenty-First Century. The writing style is simple and concise, and the points are amply illustrated with examples from the real world."
— Mark Kelley, Journalism, New England School of Communications
"I am truly impressed with the scope of the text: it presents a great deal of information succinctly and efficiently, and does so in a manner that is both approachable to the reader and interesting."
— Christopher Keller, Communication Department, Cameron University

Telling the Story
Fifth Edition| ©2013
The Missouri Group; Brian S. Brooks; Daryl R. Moen; George Kennedy; Don Ranly
Digital Options

Telling the Story
Fifth Edition| 2013
The Missouri Group; Brian S. Brooks; Daryl R. Moen; George Kennedy; Don Ranly
Table of Contents
PrefacePART I JOURNALISM AND JOURNALISTS The Nature of News Convergence in JournalismWhat News IsElements of a Good News StoryHow Different Media Present the NewsThe Rise of Citizen JournalismThe Role of JournalismChallenges to American JournalismPrinciples of Good JournalismJournalists’ Responsibilities in a DemocracyAccuracy, Fairness and BiasAccuracy and FairnessBiasThe Issue of ObjectivityWhat Is Not NewsVideo: "Convergence and Essential Skills" and "Newspapers Now: Balancing Citizen Journalism and Investigative Reporting." 2 Convergence, Citizen Journalism and Emerging MediaHow People Consume News TodayThe Impact of Media Fragmentation on Legacy MediaTypes of News AudiencesCan Television and the Internet Replace Newspaper Reporting?Distrust of the MediaFinancial Challenges to Legacy MediaConvergence as a Response to Media FragmentationEnhanced Web CoverageSynchronized Media CoverageNewspapers: The Source of Most NewsEmbracing Citizen JournalismThe Role of the Public in News GatheringProblems with Citizen JournalismNew Financial Models for Web-Based JournalismFor-Profit ModelsNot-for-Profit ModelsJobs in Journalism TodayVideo: "Internet Media Entrepreneurs: Newsy.com," "Newspapers and the Internet: Convergence," and "User Generated Content." PART II REPORTING TOOLS 3 InterviewingBuilding TrustPreparing for the InterviewThe News StoryThe ProfileThe Investigative PieceBroadcast InterviewsTelephone, Email and Skype InterviewsSetting Up the InterviewPreparing QuestionsResearching QuestionsPhrasing QuestionsInterview ApproachesEnsuring AccuracyRecordingTaking NotesObservingUnderstanding What You HearAsking Follow-Up QuestionsPacing the InterviewTaking Photos or VideoEnding the InterviewWhat to Quote DirectlyUnique MaterialMemorable ExpressionsImportant Quotes by Important PeopleQuoting AccuratelyVerificationCorrecting Grammar in QuotationsVideo: "Filling the News Hole: Video News Releases." 4 Gathering and Verifying InformationOnline Sources of InformationYour News Library: The Place to StartSearch EnginesNews Sites, Social Media and Content AggregatorsCommercial Database ServicesGovernment DatabasesSpecial-Interest DatabasesEvaluating Internet SourcesThe Discipline of VerificationIs the Website Credible?Traditional Sources of InformationThe Newspaper LibraryOther Traditional SourcesVideo: "Computer Assisted Reporting" and "Investigative Reporting Resources." 5 Reporting with NumbersProportionPercentages and Percentage ChangeAverages and MediansRatesInterest and CompoundingInflationTaxesSales TaxesIncome TaxesProperty TaxesBudgetsBudget BasicsFinding Stories in Budget Changes, Trends and ComparisonsFinancial ReportsMaking Sense of Numbers from PollsMixing Numbers and WordsCurrency ExchangeVideo: "Freedom of Information." PART III STORYTELLING 6 The Inverted PyramidThe Importance of the Inverted-Pyramid StoryFinding the LeadAsking QuestionsWriting the Inverted-Pyramid LeadEmphasizing Different News Values"What," "So What" and "What’s Next"Variations on the Inverted-Pyramid LeadThe "You" LeadThe Immediate-Identification LeadThe Delayed-Identification LeadThe Summary LeadThe Multiple-Element LeadLeads with FlairStory OrganizationThe One-Subject StoryThe Memo-Structure StoryThe Multiple-Element StoryChecking Accuracy and AttributionsEnsuring AccuracyHow and When to AttributeVideo: "Magazine Specialization Today." 7 Beyond the Inverted PyramidThe Techniques of NarrationVivid ScenesDialogueForeshadowingAnecdotesChronology StructureOutlining the StoryThe Nut Paragraph and the "To Be Sure"The EndingThe News Narrative StructureThe Focus StructureWriting the LeadFinishing the SetupWriting the BodyWriting the EndingService JournalismVideo: "Narrowcasting in Magazines" and "The Objectivity Myth." PART IV WRITING FOR SPECIFIC MEDIA 8 Writing News for Digital MediaThe Web as a Unique Media FormReaders’ Expectations of the Digital MediaReaders Want the News Right AwayReaders Want to Have Their SayReaders Want Multimedia VarietyReaders Want the News UpfrontReaders Want to Customize ContentThe Audience Is InternationalStructure Is All-ImportantGuidelines for Writing for the WebThink ImmediacySave Readers TimeProvide Information That’s Quick and Easy to GetThink Both Verbally and VisuallyCut Copy in HalfUse Lots of Lists and BulletsWrite in ChunksUse HyperlinksGive Readers a Chance to Talk BackDon’t Forget the Human TouchWriting with Search Engines in MindWriting for BlogsWide-Ranging Subject MatterProfessional StandardsPromoting News on Facebook and TwitterTomorrow’s ReadersVideo: "Going Viral: Political Campaigns and Video" and "Media Effects Research." 9 Writing News for Radio and TelevisionWhat Radio and Television Do BestCriteria for Selecting Radio and Television NewsTimelinessInformation Rather Than ExplanationAudio or Visual ImpactPeopleWriting Radio and Television NewsCharacteristics of Radio and Television News WritingStory StructureUsing Social Media in Radio and TelevisionBlending Online with On-AirGuidelines for Using Social MediaPreparing Radio and Television CopyFormatNames and TitlesPronunciationAbbreviationsSymbols and NumbersQuotations and AttributionsPunctuationVideo: "Going Visual: Video, Radio, and the Web," "Radio: Yesterday, Today, and Tomorrow," and "Television Networks Evolve: Cable, Satellite, and Broadband." 10 Writing for Public RelationsThe Making of a PR DisasterThe Importance of Writing SkillsPublic Relations Writing: A Different ApproachA Range of InterestsObjectivity and Public Relations WritingPublic Relations Writing: The Main FocusThe MessageThe AudienceThe MediaPublic Relations Writing: A Matter of PersuasionYour AttitudeCredibility and TrustWriting News Releases That Get AttentionKnow What News Is and How to Write ItKnow the Structure and Operations of NewsroomsKnow the People in the News Media and the Jobs They HoldKnow the Style of Writing That Fits the MediumKnow How to Distribute Information OnlineApproaches to Writing News ReleasesSome Final AdviceVideo: "Give and Take: Public Relations and Journalism." PART V BASIC STORIES 11 Covering a BeatBeat Reporting in the 21st CenturyPrinciples for Reporters on a BeatBe PreparedBe AlertBe PersistentBe ThereBe WaryCovering Important Local BeatsInformation Is PowerThe Budget Is the BlueprintDistributing Power and Money Is PoliticsCity and County Government BeatsSubordinate AdministratorsCouncil MembersPressure GroupsPublic CitizensOpponentsEducation BeatK–12 SchoolsColleges and UniversitiesPolice BeatCourt System BeatCourt RecordsHuman SourcesScientific Beats: Environment, Science and MedicineLearning the Environment BeatFinding Stories in Science and MedicineDealing with Special IssuesSports BeatLooking Beyond the ClichésDeveloping ContactsDigging for the Real StoryVideo: "Agenda Setting and Gatekeeping" and "Community Voices: Weekly Newspapers." 12 Speeches, News Conferences and MeetingsPreparationCovering Speeches, News Conferences and MeetingsUnderstanding the MediumGetting the Content CorrectDescribing the ParticipantsBeing ObservantArriving, Positioning Yourself and Staying OnStructuring and Writing Your StoryWriting the Speech StoryWriting the News Conference StoryWriting the Meeting StoryVideo: "What Makes Public Television ‘Public’?" 13 Writing Common Types of StoriesYour PreparationPreparing for the Crime StoryPreparing for Accident and Fire StoriesPreparing for the Court StoryWriting the Crime StoryWriting Accident and Fire StoriesWriting the Court StoryAvoiding Libelous StatementsA Typical First StoryFollow-Up Story: First Court AppearanceFollow-Up Story: Preliminary HearingFollow-Up Story: ArraignmentFollow-Up Story: First Day of the TrialFollow-Up Story: Trial TestimonyFollow-Up Story: VerdictOther Issues in Crime and Court ReportingThe Free Press/Fair Trial ControversyIssues of Taste and EthicsObituaries and Life StoriesCrafting a LeadWriting Life StoriesSources of InformationCause of DeathEmbarrassing InformationVideo: "Fake News/Real News." PART VI RIGHTS AND RESPONSIBILITIES 14 LawMedia Law in the Digital AgeFirst Amendment RightsLibelIdentifying LibelLibel Suit DefensesThe Continuing Danger of LibelLibel and the InternetInvasion of PrivacyTrespassingPortraying in a "False Light"Causing Unwanted Publicity Offensive to a Person of Ordinary SensibilitiesProtection of Sources and NotesState Shield LawsProtecting Sources in Federal CourtsPromising Sources ConfidentialityAccess to CourtsCopyright and Fair UseVideo: "Bloggers and Legal Rights," "Net Neutrality," and "Shield Laws and Non-Traditional Journalists." 15 EthicsThe Public Perception of Journalism EthicsBloggers as WatchdogsJournalism Codes of EthicsThree Ethical PhilosophiesThe Ethics of DutyThe Ethics of Final Ends or ConsequencesSituation Ethics: The Ethics of Specific ActsResolving Ethical IssuesEthical Problems for JournalistsDeceitConflicts of InterestAdvertising PressureInvasion of PrivacyWithholding InformationIncorrect and Incomplete InformationPlagiarismTwitter EthicsVideo: "Journalism Ethics: What News Is Fit to Print?", "The Money Behind the Media," and "The Power of Images: Amy Goodman on Emmett Till." Appendix 1 Copy Editing and Proofreading SymbolsAppendix 2 Wire Service Style SummaryAppendix 3 Twenty Common Errors of Grammar and PunctuationGlossary

Telling the Story
Fifth Edition| 2013
The Missouri Group; Brian S. Brooks; Daryl R. Moen; George Kennedy; Don Ranly
Authors

The Missouri Group

Brian S. Brooks
Brian S. Brooks is associate dean for undergraduate studies and administration at the University of Missouri School of Journalism. In addition to coauthoring News Reporting and Writing for Bedford/St. Martin’s, he is coauthor of Telling the Story, Third Edition (2007), Working with Words, Sixth Edition (2006), and The Art of Editing (2009).

Daryl R. Moen
Daryl R. Moen is professor of journalism at the University of Missouri School of Journalism and former editor of three daily newspapers. Moen is also coauthor of Telling the Story, Fourth Edition (2010) and Beyond the Inverted Pyramid (1993), and author of Newspaper Layout and Design, Fourth Edition (2000).

Don Ranly
Don Ranly, professor emeritus of journalism at the University of Missouri School of Journalism, was formerly director of the magazine sequence at the school for twenty-eight years. He is coauthor of News Reporting and Writing, Tenth Edition (2011), Telling the Story, Fourth Edition (2010), and Beyond the Inverted Pyramid (1993), and is the author of Publication Editing (1999), and the editor of Principles of American Journalism (1997). He has conducted more than 1,000 writing, editing, and publishing seminars for corporations, associations and organizations, and individual magazine, newspaper, and publishing companies.

George Kennedy
George Kennedy, professor emeritus at the University of Missouri School of Journalism, is also a coauthor of Telling the Story, Third Edition (2007) and Beyond the Inverted Pyramid (1993), as well as a former managing editor of the Columbia Missourian and a former bureau chief for the Miami Herald.

Telling the Story
Fifth Edition| 2013
The Missouri Group; Brian S. Brooks; Daryl R. Moen; George Kennedy; Don Ranly
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Instructor's Manual for Telling the Story (Online Only)
The Missouri Group | Fifth Edition | ©2013 | ISBN:9781457619250In addition to sample syllabi and chapter overviews, the online-only instructor's manual contains answers to the end-of-chapter questions from...
In addition to sample syllabi and chapter overviews, the online-only instructor's manual contains answers to the end-of-chapter questions from the main text as well as the workbook.
Instructors Manual for Telling the Story
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Telling the Story
Fifth Edition| 2013
The Missouri Group; Brian S. Brooks; Daryl R. Moen; George Kennedy; Don Ranly
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