Cover: Business with Personal Finance for the AP® Course (High School), 1st Edition by David Anderson; Heidi M. Neck; Christopher P. Neck; Emma L. Murray

Business with Personal Finance for the AP® Course (High School)

First Edition ©2026 David Anderson; Heidi M. Neck; Christopher P. Neck; Emma L. Murray

BFW is delighted to introduce a brand new FIRST edition textbook designed to offer teachers and students a superior guide to the newest AP® course – AP® Business with Personal Finance.
Entitled Business with Personal Finance for the AP® Course, the new textbook is uni...
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ISBN:9781319608903

Cover: Business with Personal Finance for the AP® Course (High School), 1st Edition by David Anderson; Heidi M. Neck; Christopher P. Neck; Emma L. Murray

BFW is delighted to introduce a brand new FIRST edition textbook designed to offer teachers and students a superior guide to the newest AP® course – AP® Business with Personal Finance.

Entitled Business with Personal Finance for the AP® Course, the new textbook is uniquely positioned at the intersection of AP® rigor, career readiness, and financial literacy. Unlike other business-related textbooks, this title is crafted to meet the comprehensive needs of the brand new AP® course launching officially in Fall 2026.

Business with Personal Finance for the AP® Course offers a detailed alignment to the College Board’s Course and Exam Description (CED) for the new course, ensuring full coverage of exam-relevant content. It is not a general business textbook retrofitted for high school students, but rather a purpose-built AP® resource derived from a trusted college textbook (by authors Neck, Neck, Murray) and thoughtfully adapted by Dave Anderson, who is a respected and experienced co-author of market-leading Krugman’s Economics for the AP® Course. The result is a cohesive, student-accessible, and exam-focused text designed specifically for high school learners.

The tone, pacing, and scaffolding are tailored to support both future business majors and students exploring business and entrepreneurship for the first time, regardless of background or prior exposure. The inclusion of five Personal Finance modules within the 31-module structure further distinguishes this exciting new textbook. The five Personal Finance modules, though not expected to be on the AP® exam, are an integral part of the course, and provide the opportunity for potential enrichment content following the exam.

The Personal Finance component of the course offers students practice with real-life financial decision-making scenarios—ranging from homeownership to student loans to retirement planning. This component also helps meet state-level mandates for personal finance instruction in high school, aligning with the National Standards for Personal Financial Education set by the Council of Economic Education (CEE) and Jumpstart Coalition for  Personal Financial Literacy. 

Features

  • Meticulous alignment to course concepts and skills
  • 5 Units, organized in 31 modules 
  • Five Personal Finance modules 
  •  Clear, relatable examples that emphasize real-world business decisions and tangible decision-making scenarios
  • End-of-module assessment practice, including multiple choice questions and a case study with questions
  • Case studies integrated throughout, including a case study at the end of each module End-of-unit AP® exam practice will include both Multiple Choice and Free Response questions
  • AP® Skills Workshop feature, allowing students to further develop the AP® Skills required for this course.
  • Business Canvas project appendix, with additional practice and support integrated throughout the book and within the unit assessments 
  • AP® Exam Tips and AP® Skills Tips throughout the margins 
  • Key terms call out in the margins and integrated into each Module Review

New to This Edition

Digital Options

Table of Contents

Unit 1 Business, Competition, and New Ideas

1.1 What Is a Business?
1.2 Markets and Competitive Advantage
1.3 PESTEL Factors and the Business Environment
1.4 How Do Business Ideas Originate?
1.5 Vision
1.6 Business Ethics
1.7 Organization, Roles, and Responsibilities
1.8 Supply Chains


Unit 2 Marketing

2.1 Marketing to Customers
2.2 Consumer Behavior
2.3 Market Research
2.4 Product
2.5 Price
2.6 Place and Channels
2.7 Promotion and Marketing Communication


Unit 3 PART 1 Personal Saving and Borrowing

3.1 Saving for Future Purchases
3.2 Borrowing, Credit, and Debt


Unit 3 PART 2 Business Accounting and Finance

3.3 Accounting and Financial Management
3.4 Business Expenses
3.5 Financial Capital
3.6 The Income Statement
3.7 The Balance Sheet and Net Worth
3.8 The Cash Flow Statement
3.9 Ethics and Financial Reporting


Unit 4 Management and Strategy

4.1 Management and Leadership
4.2 Evaluating Performance Using KPIs
4.3 Strategy and Decision Making
4.4 Strategic Frameworks: Porter's Five Forces and SWOT Analysis


Unit 5 Personal Goals, Budgeting, and Investing

5.1 Taxes, Net Income, and Budgeting
5.2 Managing Personal Risk
5.3 Saving and Investing for Education, Housing, and Retirement Goals


APPENDIX
ENDNOTES
GLOSSARY
INDEX

Headshot of David Anderson

David Anderson

David Anderson is the Paul G. Blazer Professor of Economics at Centre College. He received his BA in economics from the University of Michigan and his MA and PhD in economics from Duke University. Anderson has been involved in the AP® Economics program since 1994. For five years he led the grading of one or both of the AP® Economics exams, and he speaks regularly at AP® conferences and workshops. He has authored dozens of scholarly articles and 15 books, including Survey of Economics, Explorations in Economics, Cracking the AP® Economics Exam, Economics by Example, Favorite Ways to Learn Economics, and Environmental Economics and Natural Resource Management. His research is primarily on economic education, environmental economics, law and economics, and labor economics. Anderson loves teaching introductory economics and has won awards for excellence and innovation in the classroom. His favorite hobby is running, and he competes in marathons and triathlons. His family resides in Danville, Kentucky.

Headshot of Christopher Neck

Christopher Neck

Headshot of Emma Murray

Emma Murray

Headshot of Heidi Neck

Heidi Neck

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Teacher's Edition with Online Teacher Resources for Business with Personal Finance for the AP® Course (High School)

David Anderson; Heidi M. Neck; Christopher P. Neck; Emma L. Murray | First Edition | ©2026 | ISBN:9781319620288