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Organizational Communication
Balancing Creativity and ConstraintEighth Edition| ©2017 Eric M. Eisenberg; Angela Trethewey; Marianne LeGreco; H. L. Goodall Jr.
Organizational Communication covers the core theories and skills that organizational communication students need, sharing the very best of current scholarship, particularly as it relates to rapidly
evolving topics like diversity, economics, and technology.
evolving topics like diversity, economics, and technology.
Throughout, the bo...
Organizational Communication covers the core theories and skills that organizational communication students need, sharing the very best of current scholarship, particularly as it relates to rapidly
evolving topics like diversity, economics, and technology.
Read more
evolving topics like diversity, economics, and technology.
Throughout, the book asks students to put what they’re learning into practice, always considering both the enabling and constraining aspects of communication. Striking this balance between creativity and constraint helps people achieve their professional and personal goals.
Perhaps the most notable addition to the new edition is a new co-author. Marianne LeGreco, from the University of North Carolina at Greensboro. LaGreco is an Associate Professor in their Department of Communication Studies. Her expertise in organizational policy, community organizing, and the intersections of health and organizing add a new and exciting dimension to the text.
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Striking a Balance Between Creativity and Constraint
Organizational Communication covers the core theories and skills that organizational communication students need, sharing the very best of current scholarship, particularly as it relates to rapidly
evolving topics like diversity, economics, and technology.
Throughout, the book asks students to put what they’re learning into practice, always considering both the enabling and constraining aspects of communication. Striking this balance between creativity and constraint helps people achieve their professional and personal goals.
Perhaps the most notable addition to the new edition is a new co-author. Marianne LeGreco, from the University of North Carolina at Greensboro. LaGreco is an Associate Professor in their Department of Communication Studies. Her expertise in organizational policy, community organizing, and the intersections of health and organizing add a new and exciting dimension to the text.
Features
• The overarching model emphasizes the balance of creativity and constraint – the ability to simultaneously consider the enabling and constraining aspects of communication. Striking this balance helps people achieve their professional and personal goals.
• The inclusion of cutting-edge research and contemporary examples encourages students to practice the theories they learn. Boxed features help students understand and apply key concepts, while in-depth case study assignments challenge them to find creative solutions to complex organizational problems.
• Each chapter has been updated with the best current scholarship on topics from globalization to social media to work-life balance.
• Case studies link theory with practice. The case studies at the end of every chapter challenge students to think critically about key concepts and put what they’ve learned into practice.
• What Would You Do? feature boxes in every chapter help students appreciate complex ethical decision making, presenting them with a variety of dilemmas they may face in their lives as students, employees, and citizens.
• Everyday Organizational Communication feature boxes in every chapter help students recognize the ways in which organizational theory is already at work in their lives, bridging the gap between academic research and everyday experiences.
• A Field Guide to Studying Organizational Communication is also included, which introduces basic observational methods to prepare students to assess real-life organizational problems.
New to This Edition
• The introductory chapter has been refocused to highlight key issues facing today’s organizations: the inevitability of change, the impact of technology, and changes in the meaning of work. The chapter has also been revised to reflect significant changes in how society is responding to globalization, as well as the proliferation of cyber threats. Throughout, the chapter focuses on ethical issues, setting students up to consider organizational and communication ethics throughout the book.
• Chapter 5 has been updated to include new developments in theorizing and practicing organizational culture particularly in the context of multinational organizations where the intersection of organizational, national, and local cultures can be create opportunities for creativity and generate constraints. As the socialization process is tightly coupled with organizational culture, we have also addressed some of the exciting new directions in organizational socialization scholarship that address new interpersonal, organizational, and international dynamics.
• Chapter 6 includes new material on the impact that technology and social media have on power relations in organizational contexts.
• Chapter 8 has been heavily revised to consider developing topics in the field, such as employee engagement — i.e., fostering employee involvement in and enthusiasm about work. In addition, the chapter’s most significant revisions involve a sharper focus on technology and teams, particularly how technological devices and practices are reframing how we collaborate in teams and across networks.
• Chapter 10 also has been heavily revised and reorganized. The chapter features a much stronger emphasis on the role that technology plays in organizational processes related to basic tracking and monitoring, as well as employee privacy and app culture. Additionally, the chapter now includes a new section on policy as a process that allows organizations to align their efforts strategically.
• Updated research and examples throughout the text include coverage of the global economic crisis, generational considerations in communication and policy, identity, employee engagement, and social media. They highlight organizational communication’s evolving achievements while keeping the material fresh and relevant for students.
• New case studies, Everyday Organizational Communication boxes, and What Would You Do? boxes throughout the text introduce contemporary, real-life situations — from innovative approaches to paying employees to social media catastrophes to quality enhancement programs — offering students ample opportunity to consider and apply concepts and theories they learn from the text.
• Organizational Communication doesn’t just cover technology's impact on organizations – it practices it, too, with our new LaunchPad Solo for Organizational Communication. This dynamic new platform brings together practice quizzes for each chapter, a huge bank of customizable quiz questions, video tools that let you pull in the latest video from YouTube and elsewhere, and a wealth of additional instructor resources. For more information about LaunchPad Solo, visit launchpadworks.com.
• Chapter 5 has been updated to include new developments in theorizing and practicing organizational culture particularly in the context of multinational organizations where the intersection of organizational, national, and local cultures can be create opportunities for creativity and generate constraints. As the socialization process is tightly coupled with organizational culture, we have also addressed some of the exciting new directions in organizational socialization scholarship that address new interpersonal, organizational, and international dynamics.
• Chapter 6 includes new material on the impact that technology and social media have on power relations in organizational contexts.
• Chapter 8 has been heavily revised to consider developing topics in the field, such as employee engagement — i.e., fostering employee involvement in and enthusiasm about work. In addition, the chapter’s most significant revisions involve a sharper focus on technology and teams, particularly how technological devices and practices are reframing how we collaborate in teams and across networks.
• Chapter 10 also has been heavily revised and reorganized. The chapter features a much stronger emphasis on the role that technology plays in organizational processes related to basic tracking and monitoring, as well as employee privacy and app culture. Additionally, the chapter now includes a new section on policy as a process that allows organizations to align their efforts strategically.
• Updated research and examples throughout the text include coverage of the global economic crisis, generational considerations in communication and policy, identity, employee engagement, and social media. They highlight organizational communication’s evolving achievements while keeping the material fresh and relevant for students.
• New case studies, Everyday Organizational Communication boxes, and What Would You Do? boxes throughout the text introduce contemporary, real-life situations — from innovative approaches to paying employees to social media catastrophes to quality enhancement programs — offering students ample opportunity to consider and apply concepts and theories they learn from the text.
• Organizational Communication doesn’t just cover technology's impact on organizations – it practices it, too, with our new LaunchPad Solo for Organizational Communication. This dynamic new platform brings together practice quizzes for each chapter, a huge bank of customizable quiz questions, video tools that let you pull in the latest video from YouTube and elsewhere, and a wealth of additional instructor resources. For more information about LaunchPad Solo, visit launchpadworks.com.
“I have not yet come across another organizational communication textbook that has been more appealing to me. In fact, the changes Eisenberg et al. have made to recent editions have increased my appreciation of this text. I think it is much more concise and focused than it was in earlier editions.” Meredith Harrigan, SUNY Geneseo
“I’ve been using this book since I taught the course in graduate school around 2000. I rely on the text heavily (assign all the chapters, assign reading quizzes, etc.). I don’t think any other books in this area are superior to this one.” Alex Lyon, SUNY Brockport
“As a student who was introduced to the field of organizational communication through this text, it only seemed natural to use it in my own classrooms. And as someone who knows and admires Eric, I enjoy the opportunity to add personal anecdotes and insights when possible. I feel this even gives me a bit of added credibility with my students, while also humanizing the text for many of them.” Jacob Jenkins, Cal State Channel Island
“The writing is interesting, engaging and appropriate. The authors are master writers, with a knack at clearly communicating complex ideas and concepts, while seamlessly weaving together distinct topics. That knack comes through clear throughout this text.” Jacob Jenkins, Cal State Channel Islands
“The writing is certainly accessible and engaging. Examples are key and a reason I have stayed with the text for years. Chapter 1 is excellent! Great chapter for engaging class discussion.” Elizabeth Lamoureux, Buena Vista University
“Students appreciate the challenge of the style and content. The level of sophistication is, in part, what is attractive about the text.” Meredith Harrigan, SUNY Geneseo

Organizational Communication
Eighth Edition| ©2017
Eric M. Eisenberg; Angela Trethewey; Marianne LeGreco; H. L. Goodall Jr.
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Organizational Communication
Eighth Edition| 2017
Eric M. Eisenberg; Angela Trethewey; Marianne LeGreco; H. L. Goodall Jr.
Table of Contents
PART I APPROACHING ORGANIZATIONAL COMMUNICATION
CHAPTER 1 Communication and the Changing World of Work
THE INEVITABILITY OF CHANGE
THE IMPACT OF GLOBALIZATION ON ORGANIZING
Outsourcing
The Rise of the Global Company
Challenges of Managing a Multicultural Workforce
Global Economic Concerns
WHAT WOULD YOU DO? Religious Differences in the Classroom
Potential Abuses of Power in the Global Marketplace
EVERYDAY ORGANIZATIONAL COMMUNICATION
Globalization and You
COMMUNICATION TECHNOLOGY
Transcending Space and Time
Contemplating Security Concerns
Understanding Urgent Organizations
Relying on Communication Networks
CHANGES IN THE MEANING OF WORK
The New Social Contract
Ethical Concerns
Quality-of-Life Issues
WHAT WOULD YOU DO? Organizational Structure and Employee Well-Being
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: THE CASE OF THE “ITALIAN” SHOES
CHAPTER 2 Defining Organizational Communication
THE IMPORTANCE OF COMMUNICATION DEFINITIONS AND APPROACHES
APPROACHES TO ORGANIZATIONAL COMMUNICATION
Communication as Information Transfer
Communication as Transactional Process
Communication as Strategic Control
WHAT WOULD YOU DO? It’s Not Personal, It’s Just Policy:
Organizational Ambiguity in Action
Communication as a Balance of Creativity and Constraint
EVERYDAY ORGANIZATIONAL COMMUNICATION
Online Networking Profiles: Balancing Creativity and Constraint
ORGANIZATIONS AS DIALOGUES
Dialogue and the Situated Individual
Definitions of Dialogue
Dialogue as Mindful Communication
Dialogue as Equitable Transaction
Dialogue as Empathic Conversation
Dialogue as Real Meeting
INTEGRITY AND ETHICS IN ORGANIZATIONAL COMMUNICATION
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: THE MANY ROBERT SMITHS
PART II THEORIES OF ORGANIZATIONAL COMMUNICATION
CHAPTER 3 Three Early Perspectives on Organizations and Communication
WHY THEORY?
Theories Are Partial
Theories Are Partisan
Theories Are Problematic
CLASSICAL MANAGEMENT APPROACHES
From Empire to Hierarchy
From Resistance to Domination
The Industrial Revolution
Scientific Management
Fayol’s Classical Management
EVERYDAY ORGANIZATIONAL COMMUNICATION
Scientific Management at the Gym
Bureaucracy
Implications for Organizational Communication
THE HUMAN RELATIONS APPROACH
Historical and Cultural Background
What Is Human Relations?
The Hawthorne Studies
Reflections on Human Relations
THE HUMAN RESOURCES APPROACH
Maslow’s Hierarchy of Needs
McGregor’s Theory Y Management
Likert’s Principle of Supportive Relationships
WHAT WOULD YOU DO? Managing the Kitchen
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: RIVERSIDE STATE HOSPITAL
CHAPTER 4 The Systems Perspective on Organizations and Communication
THE SYSTEMS PERSPECTIVE
The Origins of Systems Theory in the Sciences
Biology and General Systems Theory
From Biology to Organizational Communication
WHAT IS A SYSTEM?
Environment and Open Systems
Interdependence
WHAT WOULD YOU DO? Locavores, Sustainability, and Systems
Goals
Processes and Feedback
Openness, Order, and Contingency
THE APPEAL OF SYSTEMS THEORY FOR ORGANIZATIONAL COMMUNICATION
Peter Senge’s Learning Organization
Karl Weick’s Sense-Making Model
Retrospective Sense Making
EVERYDAY ORGANIZATIONAL COMMUNICATION Making Sense of Your Equivocal
Past
Loose Coupling
Partial Inclusion
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: CRISIS IN THE ZION EMERGENCY ROOM
CHAPTER 5 Cultural Studies of Organizations and Communication
THE CULTURAL APPROACH
Cultures as Symbolic Constructions
Cultural Elements
HISTORICAL AND CULTURAL BACKGROUND
Competitive Pressures
Interpretive Methodology
Social Trends
THREE VIEWS OF ORGANIZATIONAL CULTURE
The Practical View
The Interpretive View
WHAT WOULD YOU DO? “Shooting” Employees with Motivation
Critical and Postmodern Views
Integration
Differentiation
Fragmentation
SOCIALIZATION: INTEGRATING NEW MEMBERS INTO ORGANIZATIONAL
CULTURES
EVERYDAY ORGANIZATIONAL COMMUNICATION College Radio and Community
Socialization
Anticipatory Socialization
Organizational Assimilation
Socialization and High-Reliability Organizations
Socialization and Technology
A COMMUNICATION PERSPECTIVE ON ORGANIZATIONAL CULTURE
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY I: STUDYING THE CULTURE OF MEETINGS
CASE STUDY II: CULTURAL CONSTRUCTIONS OF GENDER AND SEXUALITY IN
COLLEGE FRATERNITIES AND SORORITIES
CHAPTER 6 Critical Approaches to Organizations and Communication
CRITICAL THEORY
Historical and Cultural Background
The Rise of Critical Theorizing in the United States
The Centrality of Power
WHAT WOULD YOU DO? The (Im)possibilities of a Living Wage
POWER AND IDEOLOGY
EVERYDAY ORGANIZATIONAL COMMUNICATION
Gender, Ideology, and Power in Career Paths
The Hidden Power of Culture: Myths, Stories, and Metaphors
The Hidden Power of Legitimation: Manufactured Consent and Concertive Control
DISCOURSE AND DISCIPLINE
The Hidden Power of Knowledge: Surveillance, the Panopticon, and Disciplinary Power
The Technological Panopticon
WHAT WOULD YOU DO? Unintentional Surveillance?
RECENT TRENDS IN CRITICAL ORGANIZATIONAL COMMUNICATION SCHOLARSHIP
Healthy Organizations
Resistance: Challenging Organizational Power and Control 177
The Role of the Critical Theorist
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY I: RISKY BUSINESS: CONSENT, SAFETY, AND FIREFIGHTER
CULTURE
CASE STUDY II: RACING THROUGH THE HURRICANE OF AIRPORT SECURITY:
ORGANIZATIONAL METAPHORS AND STANDING IN LINE
PART III CONTEXTS FOR ORGANIZATIONAL COMMUNICATION
CHAPTER 7 Identity and Difference in Organizational Life
THE HISTORY OF IDENTITY IN ORGANIZATIONAL COMMUNICATION 194
IDENTITY AND DIFFERENCE AS ORGANIZATIONAL PRACTICES AND
PERFORMANCES
Identity Regulation
Identity Work
Self-Doubter
Struggler
Surfer
Storyteller
Strategist
Stencil
Soldier
IDENTITY AND DIFFERENCE AS FIXED ASPECTS OF THE SELF 206
EVERYDAY ORGANIZATIONAL COMMUNICATION Images of Identity: Making Sense
of Yourself in College
IDENTITY AND DIFFERENCE AS ORGANIZATIONAL FEATURES THAT INFLUENCE
MEMBERS
IDENTITY AND DIFFERENCE AS POPULAR CULTURE NARRATIVES
WHAT WOULD YOU DO? The Secret Identity of an English Professor
COMMUNICATING IDENTITY AND DIFFERENCE
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: VALUING IDENTITIES ACROSS FIVE GENERATIONS
CHAPTER 8 Teams and Networks: Communication and Collaborative Work
DEMOCRACY IN THE WORKPLACE
COMMUNICATING IN TEAMS
Types of Teams
Project Teams
Work Teams
Quality-Improvement Teams
WHAT WOULD YOU DO? The Dilemmas of Participative Management at a University
Virtual Teams
Communicative Dimensions of Teamwork
Roles
Norms
Decision-Making Processes
Management of Conflict and Consensus
Cultural Diversity in Teams
Team Learning
A Retreat from Teams?
Positive Collaboration
COMMUNICATING IN NETWORKS
Small-Group Communication Networks
Emergent Communication Networks
Analyses of Communication Networks
Patterns of Interaction
Communication Network Roles
EVERYDAY ORGANIZATIONAL COMMUNICATION
Networking on Campus: Communication, Identity, and Empowerment
Content of Communication Networks
Interorganizational Communication Networks
The Digital Networked Society
CREATIVITY AND CONSTRAINT IN TEAMS AND NETWORKS
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY I: SPELLMAN GARDENS
CASE STUDY II: THE NETWORKED COMMUNITY
CHAPTER 9 Communicating Leadership
LAYING THE FOUNDATION: USEFUL INSIGHTS FROM PRIOR LEADERSHIP THEORIES
Trait Leadership
Leadership Style
Situational Leadership®
Transformational Leadership
Discursive Leadership
LEADERSHIP RECONSIDERED: EFFECTIVE LEADERSHIP HABITS
Habits of Mind
Habits of Character
Habits of Authentic Communicative Performance
EVERYDAY ORGANIZATIONAL COMMUNICATION Grooming Servant Leaders through
Service Learning and Community Engagement
LEADING THE ORGANIZATION: COMMUNICATING WITH EMPLOYEES
Openness
Supportiveness
Motivation
Empowerment
THE DARK SIDE OF LEADERSHIP: BULLYING AND HARASSMENT
Bullying in the Workplace
Harassment and Sexual Harassment
WHAT WOULD YOU DO? Effective Responses to Bullies, Harassers, and Bosses Who
Mistreat Subordinates
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: WHEN LEADERSHIP STYLES COLLIDE
CHAPTER 10 Organizational Alignment: Managing the Total Enterprise
POSITIONING THE ORGANIZATION
Competitive Strategy
Types of Business Strategies
Strategy and the Business Life Cycle
STRATEGIC ALIGNMENT
HUMAN RESOURCES
Talent
EVERYDAY ORGANIZATIONAL COMMUNICATION
Helping Colleges and Universities Do What They Do Best
Targeted Selection
Performance Management
Training and Development
Organizational Development
ORGANIZATIONAL LEARNING
Learning Basic Skills
Learning New Technologies
WHAT WOULD YOU DO? Blogaholics and Twitterphiles
EFFECTS OF COMMUNICATION TECHNOLOGY
Synchronicity and Media Richness
Social Media and the Urgent Organization
Secrecy and Privacy
Mediated Interpersonal Communication
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: STRATEGICALLY ALIGNING SCHOOL FOOD POLICIES
APPENDIX A Field Guide to Studying Organizational Communication
References
Author Index
Subject Index
Subject Index

Organizational Communication
Eighth Edition| 2017
Eric M. Eisenberg; Angela Trethewey; Marianne LeGreco; H. L. Goodall Jr.
Authors

Eric M. Eisenberg
Eric M. Eisenberg is Professor of Communication and Dean of the College of Arts and Sciences at the University of South Florida. Eisenberg twice received the National Communication Association award for the outstanding research publication in organizational communication, as well as the Burlington Foundation award for excellence in teaching. Eisenberg is the author of over seventy-five articles, chapters, and books on the subjects of organizational communication and communication theory. He is an internationally recognized researcher, teacher, and consultant specializing in the strategic use of communication to promote positive organizational change. He has worked closely with executives and employees from organizations across a wide variety of industries, including Starwood Hotels and Resorts, State Farm Insurance, and Baystate Health.

Angela Trethewey
Angela Trethewey is associate professor in the Hugh Downs School of Human Communication at Arizona State University. Her award-winning research exploring the relationships among organizational communication, power, and gendered identities has been published in flagship journals in the field, including Journal of Applied Communication Research, Management Communication Quarterly, and Communication Monographs. She has also edited special issues on topics such as translating scholarship into practice and living with organizational contradictions. Recently, she received the Master Teacher Award from the Western States Communication Association.

Marianne LeGreco

H. L. Goodall, Jr.
The late H. L. (Bud) Goodall, Jr. (PhD, Penn State) was Professor of Communication in the Hugh Downs School of Human Communication at Arizona State University, where he also served as a Senior Fellow in the Consortium for Strategic Communication and as an affiliated faculty member in the Center for the Study of Religion and Conflict. He was the author or coauthor of many books and articles on organizational and strategic communication, narrative, and ethnography, most recently Counter-Narrative: How Academics Can Challenge Extremists and Promote Social Justice (Left Coast Press, 2010), and with Jeffry Halverson and Steven R. Corman, Master Narratives of Islamist Extremism (Palgrave/Macmillan, 2010). With coauthors Steven R. Corman and Angela Trethewey, their volume Weapons of Mass Persuasion: Strategic Communication to Combat Violent Extremism won the Best Book award from the Applied Communication Division of the National Communication Association in 2009, and his autoethnographic memoir, A Need to Know: The Clandestine History of a CIA Family won the Best Book award from the Ethnography Division of NCA in 2007. Goodall worked as an organizational consultant for over thirty years. His clients included high technology organizations, educational institutions, and U. S. military, intelligence, and diplomatic services. He was listed in Who’s Who in the Social Sciences and was the recipient of the Gerald M. Phillips lifetime achievement award in applied communication scholarship from the National Communication Association in 2003.

Organizational Communication
Eighth Edition| 2017
Eric M. Eisenberg; Angela Trethewey; Marianne LeGreco; H. L. Goodall Jr.
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Eric M. Eisenberg; H. L. Goodall, Jr. Angela Trethewey | Eighth Edition | ©2017 | ISBN:9781319060282Confirm Request
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Organizational Communication
Eighth Edition| 2017
Eric M. Eisenberg; Angela Trethewey; Marianne LeGreco; H. L. Goodall Jr.
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